2019 Facts and Figures…
Decathlon’s positive 2019 figures and results, coupled with international growth of over 9% and net sales pushing €12.4 billion, are primarily attributable to the company's Human Values… Within this sports retailer working tirelessly to preserve its playground – our Planet – 93,000 teammates undertake a host of local initiatives serving sportspeople in 69 countries.
« The only wealth with real value is Human Wealth.
Economic riches are merely the consequence
of this Human Wealth. »
Decathlon has enjoyed continued growth over the last 12 months, further consolidating its ambition to become a supportive brand. A brand that considers its employees to be its primary asset, and that cares for its customers and teammates by treating them as a best friend and offering them affordable yet innovative products and services. A brand that also looks after its environment, because our beautiful - and unique - playground also happens to be our planet...
Decathlon still forging ahead
in innovation and technology
Our actions to preserve
Decathlon is opening up
and opening stores across
the world’s continents
3 clicks : Decathlon.ski makes it easy
Decathlon.ski was officially launched on 15 November 2019, bringing to fruition a partnership between e-Liberty and Decathlon. This future platform already enables Decathlon’s French and international customers to simplify the ski pass and equipment booking process at French resorts. You can now organise your stay in a matter of clicks from wherever you happen to be… This site will be developed in 2020 into a solid platform hosting numerous partners, in order to make life even easier for our skiing customers.
ALLSIX: hi-tech volleyball
In 2019, the French volleyball federation (FFVB) purchased 12,000 balls from All Six. Decathlon's indoor volleyball brand has been developing this sport among children and teens, joining forces with the FFVB to deliver training schemes. The ball is the central element of a range – hi-tech, fun to play with and exhaustively designed… The partnership signed with the FFVB in 2019 is part of the “Year of Volleyball” project. In an exciting move, the brand is now operating from Milan, in a location geographically conducive to volleyball.
7 August - Diniz and Newfeel: off to the Olympics
On 7 August, at the Tokyo Olympic Games, Yohann Diniz will be going for gold in the 50km race walk, wearing Newfeel RW 900, the world's first race walking shoes co-designed by the French athlete and the northern sports brand. In 2019, the Swede Perseus Karlström won the bronze medal at the World Championships in Doha wearing Newfeel shoes.
Van Rysel is a knockout with Rosso
1,250,000 views on social media – all trying to get the lowdown on the "Rosso" edition, the result of a collaboration between Van Rysel and Campagnolo. The ULTRA RCR CF Super Record 12V is much sought-after by aficionados of hi-tech road cycling. “Rosso” denotes the bright red of the bike’s stand-out, athletic frame. 30 bikes were made, whose frame weights just 850g.
Vision 2030: 1 million targeted contributors!
Decathlon’s new Vision process was launched in 2019, and is open to everyone. “What sort of world do you want to live in, in 2030? And how can Decathlon help you with this?” is one of the questions asked. These questions are disseminated by thousands of “Vision 2030” ambassadors, and are expected to generate a million contributors, both internal and external, worldwide. It’s an ambitious target but Decathlon doesn’t do impossible! The process comes to an end in the summer of 2020.
10 years - Decathlon: world leader in RFID
In 2019, Decathlon celebrated 10 years of being leaders in RFID technology. This small rectangular sticker makes life easy for customers and employees, with the revolutionary chip helping to improve the customer experience, security, the checkout process and product availability.
34 million visitors per year on Alltricks.com
In 2019, Alltricks planted one tree for every bike sold online, in partnership with the Planète Urgence association. This initiative has now been running for two years. With some 34 million people visiting Alltricks.com every year, there are now 1.2 million customers loyal to this online leader spearheading the running, cycle and outdoor leisure market. Alltricks serves customers in over 70 countries. The company has topped the threshold of 100,000 customer reviews reporting “excellence” (source: Trustpilot).
100% of our products will be eco-designed in 2026
In 2019, aware of its responsibility as a designer, Decathlon set itself a goal: by 2026 all of its products would be manufactured according to an eco-design process. Eco-design involves incorporating environmental considerations right from the design stage and continuously throughout the product's lifecycle, while retaining all of its technical qualities, and using more responsible materials or adopting less polluting manufacturing processes.
95% Textile products in more sustainable cotton
In 2019, Decathlon passed the 95% target for using more sustainable cotton in its textile products (for both 100% cotton and cotton-blend items). This percentage signals a high degree of efficiency in terms of the whole value chain, upstream of the product, from the design stage through to the finished item. Two examples of this skill possessed by Decathlon suppliers and of the components used: our soft women’s yoga leggings in organic cotton, and our men’s dark grey Sportee T shirt in 100% cotton, made with recycled fibres.
4.7 / 5 : An almost perfect customer rating in Kenya
In 2019, 45,000 Kenyan customers awarded Nairobi’s Decathlon 4.7/5 stars. The store is located in a retail centre in Karen. It opened on 17 November 2018, and operates a cashless and mobile payment system only. The first employee was hired in March 2018, followed by another 22 in the October of that year (the store currently has 30 teammates). It is important to note that 95% of Kenyan employees are "happy”.
New Algeria store proves a resounding success
The first Decathlon store in Algeria was officially opened on 29 June 2019. Decathlon was already well-known to the Algerian public before the new store, but is now able to offer 14,000 of our standard products across 55 sports. 60 sports enthusiasts from the local area have been hired to work there. This new store – a place to shop and a place to socialise - garnered considerable media coverage and proved an instant hit, being packed with customers from day 1.
In Germany: remarkable growth
16 new stores were opened in Germany in 2019, bringing the total of German Decathlon stores to 80, which, between them, employ 4,600 teammates and attract almost 17.5 million customers! Also in Germany, Decathlon has launched a new loyalty scheme called “My Decathlon - My heart beats for you”. Same-day delivery is guaranteed in eight different cities. A “Decathlon Exchange” training centre has also opened, as well as fully automated logistics warehouses.
96% Happy employees in India
In 2019, 96% of Decathlon employees in India said they were “happy” to go to work. In India, Decathlon will be a major growth lever for the group, as well as a real driver for employment in the country, with the company increasing its employees from 500 in 2014 to 5,000 last year. Decathlon’s success hinges on three, intangible pillars: satisfied employees, customers and partners.
25,000 people involved in sport
A Bangalore platform that’s pure sport!
In just four months, and in Bangalore alone, 25,000 people have signed up to the AllForSport platform, which is also open to Decathlon partners. This platform will be rolled out across the whole country in April 2020. The company is also developing a scheme dedicated specifically for women. More than 60 schools have launched an operation to integrate disadvantaged youngsters in stores. A particular effort has been made on the production and supplies side: reducing CO2 and plastic, and saving water. In 2019, all stores signalled their commitment to this ecological initiative.
Japan: new store coming to Tokyo soon
The new Japanese Decathlon store occupies 2,500 square metres, and will open in Tokyo in April, part of the second biggest sports market in the world. The country’s first Decathlon store, in Nishinomiya, between Kobe and Osaka, opened in March 2019. The company has actually been operating in the archipelago for 28 years, through its sourcing channels in Osaka for Subea, Wed’ze and BTwin. It began selling online in 2016 via decathlon.co.jp.
6 countries where Decathlon opened operations in 2019:
Ukraine, Japan, Vietnam, Algeria, Malta, Serbia
To be continued...
In 2019, Decathlon harnessed the commitment and passion of its teammates to correct several mistakes that were made during the previous financial year. There is still much work to do. We state our strengths while recognising our limitations. For example: our environmental impact is still too great, and fairness and equality are still lacking… But we are the Supportive Brand, caring for our customers, our employees, our neighbours and our partners… We believe in the Value of Humanity; in responsibility. We have committed ourselves to this path, and we will do it with the utmost determination.
We, at Decathlon, have no hesitation in saying our main asset is the Human aspect, and that "Our People” count more than anything else.